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A YOUNG APPROACH TO CHANGE

SHIFTING PERCEPTION

FROM ULTRA-PROCESSED TO CLEAN FOOD PRODUCTS

Many foods today on the shelves are heavily processed. This means that they have been altered or changed in some way to make them last longer, look a certain way, or taste a certain way. These ultra-processed foods often lack the nutrition of their natural counterparts and can contain added ingredients like preservatives, chemicals, and sugars.

 

We are raising awareness about the importance of consuming clean products that are more gently processed and natural. These foods are often fresher, contain more nutrition, and are more likely to be organic or locally sourced. By choosing these types of products, we can ensure that we are getting the best nutrition possible from our foods.

FROM STAGNATION TO CONTINUOUS INNOVATION

The food industry is notoriously stagnant, with a lack of innovation and failure to embrace new technologies being a major roadblock to progress. We are working to foster a culture of continuous innovation, in order to keep the industry current and relevant.

 

We are actively advocating for change, through the use of the latest food technologies and encouraging businesses to stay ahead of the curve. We believe that embracing the latest advances in production processes will ensure the industry remains competitive, while at the same time improving the quality of food and our overall experience as consumers. By building a shared understanding of the importance of innovation, we hope to build a more sustainable industry that benefits everyone.

FROM GO-IT-ALONE TO ACTIVE COLLABORATION

We are committed to a collaborative approach in business across industries to foster innovation and improve the lives of many. This moves away from the go-it-alone approach adapted by many food conglomerates, which only serves to further the self-interests of a few.

 

Through collaboration, we believe that the food industry can develop innovative solutions to overcome key challenges, create resilient systems, and ensure sustainable, high-quality food production. We are committed to building meaningful partnerships with industry leaders and innovative brands, to create a more equitable, sustainable,  and prosperous future in the food sector.

FROM EGO-SYSTEM TO ECOSYSTEM THINKING

The current food system is broken. It serves the interests of a few powerful actors, such as large agribusinesses, processing companies, and retailers, who control much of the food supply and the prices consumers pay for it. This system is largely unaccountable and takes no responsibility for the damage that it inflicts on the people and planet. 

 

We work hands-on to create an ecosystem that benefits everyone involved in the growing, trading, processing, manufacturing, distributing, and consuming of food products. This new food system must bring together producers, consumers, and all of the other actors in the food chain to ensure that all parties have access to healthy food, fair working conditions and an appropriate share of the profits. 

APPROACH

WE ARE THE NEXT GENERATION

JULIA
RAHMANI

An expert in sustainability corporate governance with an MSc in Global Politics from the London School of Economics and 6+ years of experience in developing better-for-the-planet food brands.

ABOUZAR
RAHMANI

An expert of CPG and the agro-food sector, a passionate serial food entrepreneur with a successful track record in food brand creation, turnarounds as well as venture capital exits in Middle East and Europe. 

FUNDA
DILMAGHANIAN

An expert in CPG operations, she has played a key role in successfully running factories as well as developing and introducing more than 6 food brands to the GCC, European and US markets.

The founders are entrepreneurs with expertise in clean food and sustainability. Together, they are working to create a healthier future for generations to come. 

THE FOUNDERS

WE ARE CLEAN FOOD EVANGELISTS

WE STRIVE FOR MEANINGFUL CHANGE BY SHARING OUR KNOWLEDGE ABOUT CLEAN FOOD WITH ALL STAKEHOLDERS & SOCIETY. 

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