PURE FOOD
FOR PEOPLE & PLANET
PURE FOOD IS PRODUCED, PROCESSED & PREPARED IN WAYS THAT
MINIMIZE NEGATIVE HEALTH AND ENVIRONMENTAL IMPACTS.
OUR MANIFESTOS

PEOPLE
FOOD HEALTH
MANIFESTO
Developed in collaboration with Alice Mackintosh, registered Nutritional Therapist at The Food Doctor Clinic on Harley Street in London and Co-Founder at supplement company Equi London.
Developed in collaboration with Chemist and Environmental Engineer Dipl. EPFL Olivia Grebler, Founder and CEO of Biolia and the Ecocook programme, Switzerland.

PLANET
FOOD SUSTAINABILITY
MANIFESTO
Developed in collaboration with Chemist and Environmental Engineer Dipl. EPFL Olivia Grebler, Founder and CEO of Biolia and the Ecocook programme, Switzerland.
#PUREFOOD
IS SUSTAINABLE
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Environmentally friendly
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Ethically sourced
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Economically viable
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Conserves natural resources
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Respects animal welfare
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Produced & transported with
minimal waste & energy inputs
#PUREFOOD
IS HEALTHY
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Natural
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Free from additives & flavours
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Organic / GMO-free
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Minimally processed
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Often fuller in flavour
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Rich in vital nutrients
OUR COMMITMENT

Inflammatory oils,
such as vegetable oils, corn oil and safflower oil, contain high levels of omega-6 fatty acids, which can cause inflammation in the body when consumed in excess and can increase the risk of chronic diseases.

We are committed
to providing only organic products, certified by an independent source,
as organic farming is
the most sustainable form of agriculture, environmentally friendly, healthier for consumers, and lessens the amount of toxins in our environment.

We focus on creating products that use natural, unrefined sweeteners such as honey, maple syrup, date sugar, coconut sugar, and other natural sweeteners that healthier alternatives that are equally or more delicious and enjoyable to consume.

We add superfoods to many of our products, offering consumers an extra boost of health benefits. Superfoods are foods that are naturally packed with high levels of vitamins, minerals, and other beneficial nutrients that are important for optimal health.

Additive free foods do not contain any synthetic or artificial ingredients and are free from preservatives, artificial colors, flavors and sweeteners, they are typically healthier and more natural and higher in essential nutrients, vitamins, and minerals.

We focus on creating plant-rich products that use mostly plant-based ingredients to help reduce the negative health and environmental impact of animal products, producing fewer emissions and requiring less water and energy to be produced.

Non-GMO ingredients are safer and healthier, as they are not modified with chemicals or genetically engineered, often more nutritious, with more vitamins, minerals, and antioxidants, and they support sustainability, and biodiversity.

Fair trade is a pillar of our sourcing process. Fairly traded ingredients come from farmers and workers who are given a fair wage and decent working conditions, who are pursuing sustainable land management practices that help protect local ecosystems.

Gluten free foods are becoming more
popular as people become increasingly health conscious.
Gluten free diets have been linked to numerous health benefits, including improved digestion
and gut health, more energy, and better weight management.

By using environmentally
friendly packaging, made from renewable sources that can
be composted or recycled, we reduce
our reliance on plastic, and thus contribute
to limiting the amount of waste that pollutes our planet.